BizSpeak:
A Bambi
Definition:
The hunters are out in force and bullets are flying thick and fast.
Oblivious of the danger, BAMBI wanders through the woods nibbling on the tenderest of leaves without
even being grazed.
Related Terms:
Blessed, Bullet-proof,
Immune,
Sheltered,
Innocent
How it Sounds:
"Bob was our resident BAMBI, which is why he's still here, while George and Sal vanished in
puffs of green smoke."
Watch for more BizSpeak definitions in future editions of The
Agenda
For More BizSpeak, check out the Book.
Click here.
Also available on line: "Getting Started," "On the Agenda," "In Real Time," and "Three and a half Words" by Marc Chinoy, and "The Art of Cause
Marketing" by Richard Earle.
Click Here.
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Dear : Hope you like the new
Agenda!
May,
2008
The Agenda Enters
the Internet Age
Welcome to The All New TRG Agenda, an on-line Newsletter, representing the
best of TRG's Focus on the Future.
Having started more than 20 years ago as a single typed page of Client information, planning concepts and humor, The Agenda has steadily evolved
under the direction of Regis Associate Richard Earle into the current version being read by you right now.
Thanks for joining us.
The TRG Team
Regis Expansion
The Regis Group, Inc has been undergoing
a major expansion over the past two years.
A steadily expanding group of leaders from diverse fields has allowed us to serve a range of new
clients, while continuing to provide existing clients with the personalized
attention for which it has become Internationally
known.
Seasoned Leaders
In accordance with its Vision Statement, "All
Regis Group professional planners and advisors are seasoned leaders," The Regis
Group has welcomed our next seasoned leader to its roster. David Basch,
Senior Advertising Executive, Teacher, and
Executive
Coach, (see separate story) joins Marc Chinoy,
Regis CEO and internationally renowned planner and facilitator, Richard Earle,
Cause Marketing,
Advertising Evaluation and Branding Specialist, Author, Teacher, Phil
Morphew, Health Care Executive and Evaluator and Facilitator,
and Eric Zimmerman, noted Attorney and Community Planner.
New Affiliate & Staff
In addition, joining as an Affiliate, is Marketing Executive Charles
Barkwill. Veteran financial manager Ann
Fleer joins VP Client Services Claudia Barrientos, and Office Manager Dawn Grieco on the Regis Support Staff.
New Clients and Assignments
Among the many new exciting assignments for the Regis Group is an outstanding cultural
organization in Indianapolis The Children's Museum. Introduced to Regis by Indiana
native Phil Morphew, this outstanding family
destination has engaged Regis to do long-range strategic planning.
Associate Richard Earle's travels these days are
taking him to Caifornia, whre he has a contract to evaluate the California Public
Utilities
Commission's "Flex Your Power" energy efficiency campaign. The project is spearheaded by Waltham Research
firm
Opinion Dynamics Corporation. Richard is also travelling to Boston's Chinatown
as
he supervises a video to be shown to Asian bus-riders to Mohegan Sun Casino.. The video, sponsored by Regis client
the Massachusetts Council on Compulsive Gambling, will inform viewers about the warning signs of
compulsive gambling, and offer connections to counseling. And it's entirely in Cantonese!
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Senior Associate Richard Earle evaluates UNICEF
"Tap" program for Advertising Age
The March 24 edition of Advertising Age, "the ad industry bible" contained an article about the
recent UNICEF Tap campaign, described as "one of the biggest cause marketing efforts yet."
Needing an expert opinion, they called the Regis Group's Cause Marketing specialist, Richard Earle.
The article stated: "The best social marketing provokes an immediate and easy-to-execute reaction,"
noted Richard Earle, author
of the book "The Art of Cause Marketing: How to Use Advertising to Change Personal Behavior and Public Policy," and senior associate at Leesburg,
Va.-based
Regis Group.
In today's cause-marketing- crazed environment, a common pitfall of such campaigns is to gain
sympathy without a clear objective for people to
achieve, Earle said.
The Tap Project, "has a very
specific and well-defined objective. It is something very easy and clear that people can do to achieve the goals
of the campaign. To pay a dollar for a glass of water is
simple and ingenious."
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New Web Site
Biographies of the new team members, and all Regis staff may be seen at The Regis Group's newly
designed and enlarged web site at
www.regisgroup.com.
Created by Cambridge MA Design firm Blue Coda, the
site contains our rapidly expanding client list, and descriptions of our expanded roster of client services, plus a
list of recent Regis Publications.
Also on the site, you will find generous excerpts from Marc
Chinoy's Strategic Planning book, "Getting Started."
Polling Site Reactivated
If your company or organization requires
secure on-line polling of your Board of Directors, committee members, a certain customer demographic
or other populations, please check out the link to the exclusive Regis Internet Polling
Services.com.
It can be
customized to fit the needs of any interested group!
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Regis Office Building is historic
Leesburg Site
The Regis Group offices in Leesburg are housed in a building which local historians claim is
the oldest business structure in continuous use in the historic city.
Originally built as a tobacco warehouse, and
home to many enterprises since, the walls in many offices at 102 North
King Street still have the original beams and plaster exposed. Meetings
at The
Regis Group are always comfortable and likely to have historic
significance!
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Regis on the Road
Marc Chinoy speaks April 24 at Salem, MA Enterprise Center on
"Planning
a Mid-Size Company for
growth and profit"
A workshop for mid-size company leaders, this two hour workshop led by Chinoy, focused on management skills needed as
companies add new markets, new functions, and
new employees.
A Profitable Future
From the basics of good strategic planning,
to the delegation of key functions, through to organizational development to the recruitment of talent, this seminar helped
attendees plan for a profitable future.
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David Basch,
Advertising Executive, Teacher, Executive Coach Joins
The Regis
Group
David Basch is a Professional Certified Coach, marketing strategist and qualitative research
moderator.
His corporate career spanned thirty years in marketing and advertising as an account management
executive in global advertising
agencies such as Saatchi & Saatchi and Benton & Bowles (now BCom3) where he worked on a diverse list of blue chip national brands and industries.
Agency Management
At
Saatchi & Saatchi where he was executive management director and member of the board (and worked closely with Regis Associate Richard Earle) he was global account director on Johnson & Johnson, and headed up account groups
handling clients including: healthcare (US Healthcare), travel (Cunard), wine and spirits (Campari, Pernod), publishing (National Enquirer),
cosmetics
(Almay), proprietary drugs (American Home), and packaged goods (Procter & Gamble).
Coaching
As a professional coach (PCC) he specializes in helping business owners, individuals and executives
to achieve goals and produce breakthrough
results.
Basch offers a marketing perspective to the field of qualitative research where he has recently
conducted focus groups in higher education,
healthcare supplements and beer.
Evaluating
Rounding out his diverse expertise he offers advertising and communication assessments, marketing
analysis and
strategic/positioning evaluations.
Teaching & Branding
A graduate of CCNY he is currently an Instructor at SUNY New Paltz where he teaches advertising and
provides marketing direction to the school as
branding/marketing consultant to the New Paltz brand task force.
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David Basch, CPCC, PCC
New Regis Associate
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Regis on the Road
Phil Morphew speaks to Indianapolis School Children on Life in the Peace Corps in
Africa
Through these January and February classroom presentations,
Phil undertook to open eyes and enable aspirations to serve in ways that might not otherwise occur to the students.
Information and Art
Phil informed the students about the Peace Corps and provided accounts of his unique
experiences assisting the artists' cmmunity in
Zimbabwe.
The talks included pictures of Zimbabwe and display of arts and crafts from Zimbabwe.
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President's
Column
Welcome to the New Agenda!
All groups move, think and decide with a rhythm and logic of their own.
At The Regis Group we have focused our efforts on helping complex groups find their way through some
of the most difficult business decisions of the day.
Whether the need is to clarify a strategic direction, harmonize merging organizations,
resolve
conflicts resulting from the circumstance of joint ownership, evaluate your advertising, or brand your company or association, The Regis Group is
both willing and pleased to help.
Tips & Techniques
By revitalizing The Agenda,
we hope to keep you informed of
changes to our group, current clients and new activities, and
supply you with some information, tips and techniques you can use in
your
daily pursuit of success.
You will receive The Agenda by e-mail every month. We look
forward to your comments, criticisms and advice.
The Team & the Tools
We also look forward
to discussing your planning needs. At The Regis Group we pride
ourselves
in offering both the team and the tools to bring added value to the
decision processes of leading professionals and the organizations they
serve.
Thanks from
the TRG Team,
Marc
To Contact The Regis Group,
Click here
Regis on the Road
Richard Earle
Keynotes
Energy Conference
Conference Theme:
"Using Education, Outreach, and Social Marketing to Move
Markets"
This innovative conference was organized jointly by Boulder CO Energy Consultants E Source and Summit
Blue at the Westin Tabor Center in Denver. Held April 8-10, it covered the subject of how to motivate energy customers
and constituents to seek out and embrace energy efficiency, renewables,
and
even demand response as the new ways of living and doing business.
"How-to"
"I took them through the basic principals of Cause Marketing, and showed a variety of examples
from social marketing campaigns in other areas," said Earle.
"It is important to understand that energy efficiency promotion involves behavior change, not just a
purchase decision."
For Conference Info
Click Here
New & Noted:
MPC goes "Down Under" for FICPI
Regis Group President Marc Chinoy spent 6 days
in early April in Sydney Australia facilitating
a meeting of a society of International patent attorneys.
They are officially known as the "Federation Des Conseilis en
Propriete
Industrielle." (FICPI)
The grueling two-day travel each way "was worth it" pronounced Chinoy upon his return, since
the six-day session went so well..
He's still a bit jet-lagged!
Coach Eric
Congrats!
The Purcellville Nationals, Babe Ruth League baseball team coached by Senior Associate (and former
Purcellville Mayor) Eric Zimmerman are on their way to a winning season.
Senior Associate Phil
Morphew became a Grandfather for the second time. Landon
Charles Morphew was born May 1st. He is the second son born to Phil's son
Louie
and wife Sissy.
Senior Associate Richard Earle was recently elected
President of the Cape Ann Symphony in Gloucester, MA.
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