June 15, 2006
Freeze 24/7 and Mineral Makeup
Life is not fair. No doubt this is not earth
shattering news to you. But if life were fair, like in the land of The Three Tomatoes, there
would be rewards for having experienced all the ups and down of life and getting through it all. Those rewards would be things like
wrinkle free faces and cellulite free bodies for starters. But alas, The Three Tomatoes queendom exists only in our fantasy. So,
because we're really squeamish about knives and have nightmares about getting that Joan Rivers look, we are continually on the look out for
topical products that will erase a bit of that hard earned time on our faces. So, when we read about Freeze 24/7 , one of the latest entrants in a new anti-aging cosmetic category known as "instant skin care", we just
had to try it . And we ended up forking over the $135 for a jar. Here's why.
Unlike hundreds of other products out there that promise "younger" looking skin,
"erase those wrinkles", blah, blah, blah, they all typically say something to the effect of "see results in 6-8 weeks." And since
we have the attention spans and self-discipline of gnats, we usually never get to the full 6-8 week regimen. So who knows what works and doesn't.
What got our attention about Freeze 24/7 is its promise of
"instant" results. So last week we headed over to Henri Bendel, the mecca for trying new cosmetics and skin care products. In fact, there are so
many professional make up artists luring you to their stations that it would be a really great place to get your make-up done before a night out on
the town. That is, if you actually had the will power not to the buy the products, which of course, leaves out The Three
Tomatoes. But we digress (sorry it's
the gnat thing.)
We headed to the Freeze 24/7 counter and the company rep whipped out this jar and started dabbing the lines on our foreheads, the lines around
eyes, and furrows around our mouth and viola! We actually saw a noticeable difference. While the
wrinkles and lines didn't disappear, they were noticeably lessened. And the difference lasts for a few
hours. The company says it works because of two unpronounceable ingredients (see the web site for more details) that
relax the facial muscles. The New York
Times reported that in 2003, Freeze 24/7 hired an outside researcher to treat the faces of 20 women (now caution, this research was paid for
by the company), who concluded that there was an "observable decrease in the appearance of wrinkles" around the eyes ranging from 50 to 90
percent. The company also says that continual use of the product will have long term permanent results. Who
knows about that, but hey, we like that "instant" thing. They also have about six other products in the Freeze
24/7 line and we showed uncharacteristic restraint and only bought the Freeze/24 anti-wrinkle cream. Try before you buy at a store like
Bendel. Let us know what you think.
While we are on the cosmetics topic, a few issues back we were raving about Bare Escentuals Bare Minerals makeup, which we are still
really loving. It takes a bit to get the hang of it, but you get really natural looking results and great flaw
coverage. And it's been great for those of us with really sensitive skin. So we were interested to
read in O Oprah
Magazine, that an
independent consumer product testing firm confirms that mineral makeup is actually good for your skin. Unlike
traditional makeup, it doesn't contain any dyes, oils or fragrances that often irritate skin. And it's got ingredients that
offer natural UV protection. Which is why you're starting to see more cosmetic firms coming out with mineral makeup, like the new line of Neutrogena
minerals.
Here's looking at
you.
‘til next week,
The Three Tomatoes
Copyright©2006. The Three Tomatoes. All rights
reserved.