Birmingham Product Management Association

Thursday October 23rd, 2008

Join the Birmingham Product Management Association Thursday October 23rd for a complimentary three hour training seminar facilitated by John Mansour, Founder and Managing Partner of ZIGZAG Marketing.

REGISTER

Product Management:  Five Fundamentals of Market Leadership

If product management is a new discipline in your organization or the lack of it creates undue stress, this half-day roundtable is an ideal forum to help key stakeholders understand what product management is, what it isn't and how it drives growth more than any other single function.  You'll walk through a five-point framework and come away with an understanding of how every facet of your organization can be more closely aligned with the market to accelerate growth.

This program is applicable to companies with the following types of products or services.

• Products with high user interaction such as software and electronics

• Products with little or no user interaction such as OEM components, hardware appliances and manufactured products

• Services such as information services, consulting services, outsourced services and telecommunications
  

Program Agenda & Discussion Points

• Assess Markets - A single market assessment that's used to drive the company strategy, product priorities and all operational decisions.
  

• Create a Strategy & Align the Team - One set of priorities based on factual market data and a well-balanced product team to improve execution at all levels and accelerate growth.
  

• Plan Product Releases - Eliminate product planning silos and structure product releases around higher value solutions.
  

• Design & Develop Products - Use pre-emptive techniques for improving product usability and quality to reduce the likelihood of scope creep and re-designs that cause project delays and budget overruns.
  

• Rollout & Launch Products- Transfer domain expertise from the product team to marketing, sales, services, support and operations to ensure self sufficiency and product success on all fronts. Increase the average sale by marketing and selling solutions instead of products.