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Dear ,

Does every business need a tagline? 

 

A tagline is a sentence or phrase -- memorable and easy to understand -- that conveys the essence of your business in a nutshell. (Easier said than done.)

 

Because it usually accompanies your company name, whether on your business card or the masthead of your web site, the purpose of a tagline is to build on your company name to reveal a bit more about what you do for your clients.

 

Not every company needs one, but it couldn't hurt.

And it's especially helpful when your company name is vague, like Smith Associates. 

 

This is on the table because we're developing a new tagline. We've come up with a few ideas and, since you know us so well, we'd like your opinion, in exchange for our Winning Tagline Worksheet.

 

Here's what we've been using:

Marketing Mentor:
teaching the art of marketing and self promotion.

 

Here are the new ideas:

  1. Marketing Mentor:
    your business development partner
  2. Marketing Mentor:
    empowering creative businesspeople
  3. Marketing Mentor:
    accountability * motivation * how to
  4. Marketing Mentor:
    build your business and your confidence  

What do you think? Reply to this message with your vote (or your better ideas). In exchange, I'll send you a free copy of the Winning Tagline Worksheet, just in case it's time for you to change (or finally settle on) your own tagline.  


Speaking of growing a business, we'll answer the question, "How do you know when it's time to hire help? in our next Marketing Mentor Coffee Break next Thursday, July 26th at 4 PM ET (1 PM PT).

 

The topic is Moving Out of The Spare Bedroom and Growing Your Business and we'll be interviewing Pam Bryan, Professional Business Coach and owner of Future Results Now!  So you can also reply to this message with "coffee break" in the subject line and I'll send you calling details when they're ready.

 

What's new on the Marketing Mix Blog:

That's it for today. 
 
Ilise Benun
(201) 653-0783
If one-on-one coaching isn't what you need....

...but being part of a group will motivate you to get more business, check out our new Marketing Mentor Groups.

1. August Biweekly Marketing Plan program (Next one starts week of August 1)
This is for you if you need a marketing plan (I'll give you one) and someone to be accountable to for creation and execution of marketing. Great for those dog days of summer!
 
2. Monthly Marketing Check In.
(Next one: July 31)
This is for you if you have some marketing tools in place but need a couple people to bounce ideas off.
 
Deadline to register: 
Friday, July 27
 
 
 
Is your business growing the way you want it to? 
 
Or maybe it's not growing at all (and it should be).
 
To find out if Marketing Mentor can help you get the work you want, take advantage of our complimentary 1/2 hour phone consultation.
 
I promise, it's not a sales pitch. You can ask as many questions as you like and I will give you every idea and resource I can think of.
 

Marketing Mentor
PO Box 23
Hoboken, NJ 07030
Phone: (201) 653-0783



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