BizSpeak:

Wrapped Around the Axle

Definition:

Unnecessarily entangled in an issue, which usually starts with an over- involve- ment in small stuff, but ends up bringing the whole works to a stop.

Related Terms: 

Shredded, Blown, Fried

How it Sounds:

"Freddie got WRAPPED AROUND THE AXLE when he tried to draft a new efficiency stand- ard. He would have been better served to look at  the new revenue stream, smile, & say 'Thank you very much.' "

Watch for more BizSpeak in future editions
  

For More BizSpeak, Click & check out the Book.

Dear : Here's the June Agenda! 

June 2008

Planning

Planning While Threatened

(Part A)

 
Nature of Threats:  Threats and challenges can come from a variety of directions; an economic downturn, new developments in technology, legislative or regulatory actions, and changing customer priorities are examples of factors that can provide barriers to achievement of organizational goals. 

Natural Response:  When a company or even an entire industry is operating under significant threats or sudden challenge, a reactive mode is often the response. 

Slow down and plan:  This situation is one of the most important times to engage in deliberative  planning sequence.

Avoid 'Knee jerk' reactions:   It is also the time when there is the greatest urge to simply react. 

Out of threats and challenges can come opportunities. 

These opportunities will only be seen when those who might otherwise be victims of the changing world around them stop, take a breath, and look for the possibilities.

When the going gets tough, the tough get going... but if the tough get going in the wrong direction, no good will come of it.

Major Backward Thinking to be avoided:

I.       Action without a plan

II.      A plan without assessment

III.     An assessment without a purpose

Prepare for the unknown

Part B of "Planning while Threatened" will appear

in the July Agenda

A complete Re-Branding and overhaul of the Corporate Identity package is underway for Regis client Northeast Pharmacy Service Corporation. Growing out of a planning session facilitated by Marc Chinoy, the new identity package is being designed by Cambridge designers Blue Coda, under the guidance of Regis Branding specialist Richard Earle. Watch for it in the July edition of the Agenda.

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Guest Columnists Wanted 

We are seeking guest columnists for The Agenda. If you're a Regis client and have a strategy or technique you think would be of help to readers of The Agenda, or simply something you want to get off your chest, please contact us. We will start running guest columns in the next edition,

To Contact us, Click Here 

Biographies of the new team members, and all Regis staff may be seen at The Regis Group's newly designed and enlarged web site at:

www.regisgroup.com.

John Doucet, Lola Tom, and Richard Earle

Regis on the Road

On the Set

Senior Associate Richard Earle has been supervising production of an Asian Community video about the danger signs and risks of problem gambling, for the Mass. Council on Compulsive Gam- bling working with director John Doucet, spokesperson Lola Tom, and Chien-Chi Huang, Asian Com- munity  Specialist.

Designed to be shown on buses from Boston's China Town to the Mohegan Sun Casino, the video has interviews with Asian Community members and  Counselors.

Striking a Balance

"Given the role gambling plays in the life of the Asian Community," it was important that we not strike a scolding tone," said Earle. "We needed to point out the warning signs, but not to get heavy- handed about it."

Advertising Evaluation

Finding the half that works

by Richard Earle 

Regis Group Senior Associate for Advertising Evaluation, Branding, and Cause Marketing 

"I know half my advertising doesn't work. I just don't know which half!"

That probably apocryphal statement, reportedly uttered by the president of a large package-goods manufacturer has been around the advertising business for forty years or more.

One of the reasons for its staying power is that it unfortunately rings true to a lot of corporate marketing teams.

 
But it doesn't have to. Consider the following questions:

• Does your advertising exactly reflect your Creative Brief in the key areas of Target, Principal Benefit, Tone and Style?
• Is it enhancing or doing damage to your corporate or product/service Branding?
• Is it working as hard as it should?
• Is it long on "buzz" and short on substance?
• Is your identity package too corporate, unemotional? In short, is it outdated?

Are you off strategy? Should you be re-branded? Are you conversant with the new media?

Develop a Matrix

These questions and more should be addressed and put through a creative matrix, then summarized in findings that include a detailed set of recommendations.

To Find out more

Contact The Regis Group,

Click here 

David Basch Informs Business Journal readers about the Value of Coaching

"Whether you are Tiger Woods or a hard working business owner, having a coach in your corner will help you to win." states Regis Associate David Basch in the current issue of the Hudson Valley Business Journal.

The International Coaching Federation defines professional coaching as: "An ongoing partnership designed to help clients produce fulfilling results in their personal and professional lives. Coaches help people improve their performance and enhance the quality of their lives."

Focus on the Future
"Coaches are primarily future focused, creating strategies and actions with clients to move them forward. For example a coach might ask a simple but powerful question like; 'What would it look like if you were to create your ideal business?' By a client visualizing how they would like things to be they can then determine, together with their coach, a course of action and turn that into a reality." concludes David. 

Basch is a professionally certified coach - PCC - who works primarily with executives, creatives, and small business owners. For Regis, he also speciailizes in Branding and Advertising Evaluation.

 Click Here to Read the Full article