Creative Ideas that inspire

Personal Note

Welcome to CreatiVerve!

We’re thrilled to be launching AdvantGroup’s own e-mail newsletter for clients and business associates. Through CreatiVerve we’ll share ideas for developing inspired, dynamic marketing communications, ideas that pretty much any business can find useful.

This first issue focuses on Web-site overhauls—like the one we recently completed. Once you’ve finished reading CreatiVerve, please enjoy a tour of our revamped Web site—advantgroup.biz—and then send us your feedback (we welcome it!).

Warm regards,

Project Focus

Overhauled … OUR Web site!

We love our redone Web site! In every way—visually, textually, and functionally—it represents AdvantGroup as we want it represented.
Visit www.advantgroup.biz
to see more. >>

Debi Calvet
Principal

Chris Calvet
Principal

Feature Article

Overhaulin’ … Your Web Site

Every time legendary automotive designer Chip Foose and his team “steal” someone’s prized possession on TLC’s Overhaulin’, all they’ve got to work with is a rundown, outdated jalopy. Over the next week, they turn it into a cool, modern classic with the best automotive technology and, of course, an amazing, original Foose design. The surprised and thrilled car owners, standing next to their now-recovered property, happily identify themselves to the TV camera and say, “I’ve been overhauled!”

Like those old cars, a lot of companies’ Web sites need a good overhaul. Since they first went live, Web-site technology has advanced and customer expectations have risen. Plus the companies themselves have grown and evolved, so now their Web sites feature outdated content, inadequate functionality, and unsophisticated design.

We overhauled our Web site to make it represent AdvantGroup even better than it had before. Our new Home page features a Project Spotlight that draws attention to solutions we’ve created for clients. It also features the latest AdvantGroup news and a quick link for CreatiVerve signup. Overall, the site’s visual appearance is lighter, brighter, and easier to read, with an open, orderly layout that’s very inviting.

But let’s consider your Web site. How’s it working for you? From an outsider’s perspective, does the site still represent your company accurately, or has your company moved forward and left the site behind like a broken-down old car?

We’d love to talk with you about making your Web site really work for your business. Call us for an appointment and just say, “It’s time to make a big change. I want my Web site overhauled!”