“The Good, the Bad & the Ugly” revisited—and some web site fun
I haven’t done this now for about 3 years, but let’s go retro for kicks--especially
since I’ve learned a thing or two more over that time about web sites and web
marketing—mainly from working with a number of diverse businesses.
There is never one best way to present your business, products, and services
online. But I’m even more convinced that a Good (vs. Ugly & Bad) web site—one
with compelling content that the right people can easily find—can be a tremendous
marketing asset to almost any business. OK, you’ve heard that from me more than
a few times before. Well, my estimate is still less than 10% of web sites are
doing much, if anything, to effectively help their respective businesses. So in
spite of the billions of pages out there, there is tremendous opportunity for
your site.
Here’s the Deal: A Free NoSpin (The Good, The Bad & the Ugly) Web Site Critique
So do you have the guts to go under the NoSpin microscope? Come on. It will be
fun and could help your business online.
Here are the questions you’ll also need to answer (in order to qualify):
1) What is the url to your homepage?
And, if you know, do you re-direct other url’s to your site?
2) What is the estimated daily traffic to your web site?
“We do not track the traffic” is an acceptable (although “ugly”) answer.
3) How many (estimated) contacts and/or orders (if you have an e-commerce site)
do you get via your site per week?
“We do not track contacts or orders” is an acceptable (although “ugly”) answer
4) How much actual business (e.g. estimated revenues) has your web site actually
helped you generate over the past year?
“We do not know” is an acceptable (although “ugly” answer unless your site or
business is relatively new)
That’s it. If your site is one of the 3 “winners,” you’ll see your critique sometime
in October.
Until next week,
615.661.6042
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