Do you ever wonder how to get your client to give you their budget?

 

Try using The Magic Three.

When discussing the price of a project with a client, I often use The Magic Three.  First, I choose three numbers, with the lowest being the minimum I would do the project for. Then I say to the client, "Tell me where you fall on this spectrum. Is it as low as five thousand? Is it as much as ten? Or up to fifteen?"

 

What I am doing is creating a safe range for my client to fall into when thinking about how much they want to spend on the project. You'll be surprised at how often a client will land on a higher number than you thought they would.

 

The lesson is: Don't assume anything when it comes to money. And especially don't assume clients will always go for the lowest number you offer. Give them a range from low to high to choose from. Cheap prices often indicate low quality, and smart clients value quality. For that reason alone, they usually won't choose your lowest number.Give The Magic Three a try and see if it works for you (And tell me about it when it does!)

Until next time,

 

Peleg Top

Co-Founder 

Marketing-Mentor.com