November 8, 2008
Our company, and the Consultants associated with it, is crossing the threshold of the most
significant financial opportunity in three generations. We stand in that rarest of moments when all things come together in a giant confluence of
both
timing and preparation that will carry us collectively to unknown heights of prosperity.
At a time when the television anchor tells you General
Motors sales were down 45% last month, I'm here to report our October sales were up 25% over September. When the USAToday website reports Circuit
City
is closing 155 stores, I'm thrilled to say this October we welcomed new consultants at a rate 50% faster than last October.
How can this be possible? Aren't all businesses failing,
laying people off and losing money? No, that's the perception, but not the reality of American business. What about consumer spending? Aren't people
cutting back? Sure they are on some things, but not with us. We've seen our average party revenue actually increase this year to record levels.
Unfortunately when the media creates an atmosphere of uncertainty in our lives, it can lead to self doubt. Once someone attends a party they
understand
the truth. Like the old saying goes, "They have walked through the doors of perception, down the
corridors of uncertainty into the room of self doubt, only to open the window of opportunity." That describes our party experience. A new host may
reluctantly book a party uncertain of her potential attendance, only to be surprised at the turnout and amazed at the sales. Suddenly she decides to
become a Consultant because the window of opportunity opens wide before her eyes in her very own living room. We need to project that same reality to
potential hosts that may be friends or family and have yet to attend a party. They need to be assured that people will attend and purchase products;
that our way of doing business is better than ever before. They need to understand that they are doing their friends a favor by allowing them a
chance
to host a party and earn free products. I've always said, I'd rather have someone book a party rather than purchase products from
me.
I've also always believed that when you have absolute conviction about the value of what you
have to offer, you have positive posture, you know what you have and it's reflected in your demeanor. Nothing can take the place of that, and nothing
works very well without it. Imagine with me for a moment being so passionate about our products and business opportunity that before every
conversation you say to yourself, "I am offering nothing less than a million dollar opportunity to this person. Boy, is she lucky!" and then leaving
each conversation saying this to yourself, "OK, who's next to get this offer of a lifetime?" You couldn't help but be successful with this attitude!
Learn to believe that virtually everyone is a possible host or Consultant. Ask yourself - if everyone you know knew what you know, wouldn't they be
likely to want to be involved? Absolutely.
From history we also know that the companies who
demonstrate the most growth and ring up the most sales in times like these are those who promote heavily and don't cut back the investment in
their
business. Every recession including the Great Depression offers classic examples of the power of promotion even during times of economic
crisis.
What did your company do in August? At a time when every one of our competitors began pulling
back on incentives, we offered to buy our Consultants gas and give away iPhones and laptop computers. When other companies continued on with their
ineffective host promotions, we began to offer free products and a better value proposition for our hosts. When others retreated in fear, we charged
forward with faith and courage because that's what we do - we're Americans, and we also believe wholeheartedly in what we have to offer. Now is not
the time to pull back, but to forge forward.
Today our young company is leading an entire direct selling industry to a renaissance of
growth and prosperity. In August we foresaw the coming economic storm and invented the only party-plan business model designed to work in a turbulent
economy. Now we stand out as the one opportunity that really works well today. In a few weeks we'll reveal a second phase of our plan to help you
become even more successful as a retailer or business builder or both. Until then, here are a few initiatives we can share with you
today.
- We will introduce 40 new products with the January catalog. Half of them will be made in the United States.
The
average retail will be only $22.81 as we strive to galvanize our reputation as a value driven company. That's what your customers want and we'll
deliver.
- We are opening up our car program immediately to Ford, General Motors and Chrysler products. We can't stand
by
and watch our friends lose their jobs. We will make every effort to support American manufacturing.
- We will advertise our opportunity in both Good Housekeeping and "O" Oprah magazines this spring. The first
two
ads alone are valued at over $500,000.
- We will continue to bring better specials to our hosts and customers, making the opportunity to host and
attend
our parties an irresistible experience.
- We will be changing our name to Entertaining at Home. Because that's who we are and what we do.
Finally, we will give you our best effort everyday. When you join Taste of Home Entertaining
we want you to feel like you've joined a family. Too many companies will promise you the world; we just want to help you live well in it. We have the
answers many are seeking, so please do your part and help us to changes lives. Share our opportunity with someone you care about...someone you'll
soon
call a friend, someone who'll soon be part of your family, and ours.
Have a wonderful and safe Thanksgiving. May God bless your family with abundance this holiday
season.
Bill
