Greetings : 

Welcome to Anderson Partners' "60-second impact"—a newsletter that could positively impact your life and your business.

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January 2008

 

1. Want Your Customers To Really Notice Your Ads? Get Them Online!

 

• There’s just something more engaging and unique about watching television commercials when they’re online. Do they look better? Are they more creative? Or, is it a fascination about how far technology has come? 

  Simmons Research™ (http://www.smrb.com/) says that “consumers pay more attention to video ads viewed online, than ads that are viewed on television.” The findings indicate that people are 47 percent more engaged with ads that are seen online than seen on television.

• What does this mean for you? Every business, large or small, should have some form of video on its Web site. The evolution of Web site development is rapidly growing from one of static-looking brochures and billboards to that of engaging video with customer feedback.

2.  Sam’s Club^® Selling Search Engine Optimization As A Retail Product

• The science of getting the best possible position on the various search engine directories, called Search Engine Optimization (SEO), has now gone retail. Sam’s Club (http://www.samsbiz.com/) is selling Web site development and SEO packages to help its customers get an Internet presence.  
  
  
• Although this sounds a bit bizarre, Sam’s might have found a mainstream audience with a need to have its Web sites professionally developed and submitted to the various search engine directories.

 

3. Avoiding Similarity: Re-Thinking Your Core Business Strategy For 2008

 

• It’s easy to get caught up in a mentality of similarity, which one finds the landscape populated with similar companies selling similar products at similar prices to similar people. And, with companies getting caught up in the sometimes needless “me-too” technology tactics, we offer you seven critical questions to help you re-center and re-think the foundation of your business, where it’s been and where it’s going in 2008.

1. What do your customers or clients need that makes them purchase  your product/service?

2. Based on their needs, is there a related product/service you could also offer, whether it be a different size, different type, different color or different bundle? 

3. How does your product/service differ from those who are offering a similar product/service?

4. How does the environment in which you are offering your product/service differ from others?

5.   How will you best nurture your current customers or clients, and where will you go to find new ones?

6.   What will you do to give your customers or clients something to talk about and thus remember you distinctly from your competitors?

7. What is your strategy to be great?

 

4. The 60-Second Close: January Is The Start Over Month

 

• January is the only month of the year when it just seems right to fix what’s broken, implement new ideas or just start over. There’s a “freshness” about the month, more so than any of the other months of the year, that says it’s okay to take risks, to make changes and to approach your colleagues with new ideas.
   
• The best and most profitable ideas might be those “small ideas”—the ones you couldn’t “see” before; the ones that have to do with your product or your service; or the ones that have to do with your customers that illicit a “wow” response. Your “risky” idea could be as small as just sending out handwritten thank you cards to your customers and clients.  

• It all starts with having a strategy to be great. Want to know more? Then give us a call. We can help you get there … faster than ever. 
   

Best wishes,

Scott Anderson, CEO

Anderson Partners Advertising

sanderson@andersonpartners.com