Dear ,

Last week, one of my prospective clients asked me to tell a couple success stories about the businesses and people I've worked with.

 

I fumbled an answer, mentioned a designer who has more work than she can handle and a copywriter who no longer dreads calling strangers.

 

But as soon as I hung up the phone I resolved to always have 2-3 ready-to-tell success stories whenever someone asks. And you should too.

 

What is a success story?

 

It's a very brief (but expandable) anecdote that highlights the results of working with you. And it's made up of facts, so it shouldn't feel like bragging.

 

For example, if the fruit of your efforts achieved a 20% response, that is a fact your prospects need to know about. Or if your firm won an award for a web site you worked on, turn that into a success story. And even if you can't find out the objective results of your work, you can talk about the effect on your client and their business.

 

Then, direct them to your testimonials. (Here are ours.) 

 

Make sense? If not, or if you need help coming up with your own success stories so they don't sound like bragging, take advantage of the complimentary half hour phone consult I offer and we can talk about it. Details here.

 

Listen to the recent webcast we did with FunctionFox about hourly rates for creative professionals. Listen to that here.

 

In it, we made a special offer of $20 off Pricing and Marketing Secrets download, good until Jan 31st. More details here.

 

New Marketing Mentor Groups start week of Feb 11. More details here.

 

What's on the MarketingMixblog.com?

Here are some recent posts:

• 27 trade groups to network with 
• Forget about your day job
• Pass this along to your clients

And if you keep forgetting to read the Marketing Mix Blog, receive it via email directly to your inbox here or sign up for the "RSS feed" here.

 

That's it for today.