SOCIAL MEDIA
The Social Media Starfish as Part of a Brand Comm. Strategy
Trying to figure out a strategy for each social media channel will make your head spin. There's just too much
out there
and each channel has its own dos and don'ts. There needs to be a focus. Your social media strategy has to be a means to an end and not an end unto
itself.
Just as a
real starfish has arms that feed
the main body, the social media starfish has arms that reach out to different pools of people and bring them into a main destination (corporate web
site, blog, newsletter subscription sign-up, contest
page...).
At Base Camp Comm., we've been using a social media strategy referred to as the Starfish Strategy. .
Read the rest here...
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Social Media Starfish
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INTERACTIVE PR
How Interactive PR took the Kona Ute From Obscure Czech Web Site to the NY Times
Mag
When Kona developed the Ute, a "long tail" urban utility bicycle, the
opportunity for interest in media markets not traditionally treated as
targets for
the brand was great. The challenge was in figuring out the best way for
these markets to discover the bicycle.
The resulting campaign is a study in how niche media and brand tribe empower the new media food
chain.
Read the rest here...
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MEDIA
Base Camp Comm. Media Touring Road Warriors
On many levels, Boulder and NYC are as different as ... our clients. Big city versus small
college/mountain town. But, the common thread: media hubs. Both are hot spots for the media we like to spend quality time with and in March and April
we paid a visit to our comrades in these communities to spread the Base Camp love.
Read the rest here...
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Gregory's Newsletter
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EMAIL
Base Camp Comm. Adding More Power to Email Marketing
Email marketing is a natural for brand communications focused PR.
It's direct, inexpensive, effective at increasing sales, traffic, and
loyalty, it's targeted and easy (Base Camp manages the entire process
from
content to list
management to reporting)
We've invested in email marketing platforms and people to make it hum. Get more
information
here.
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What's up Doug Schnitzspahn?
OR Show Daily deadlines, Mountain Gazette features, market research reports, family and fun...Doug Schnitzspahn
gives us a peek
into the madness that is the world of a freelance writer:
Click here for the
story.
Help a Reporter Out
GeekFactory CEO, Peter
Shankman, had a little experiment running on Facebook. He was relaying reporter queries to his friends list to help reporters find expert sources for
stories.
The service took off and he now has 11,000 people signed up for his three daily query updates.
Many of the queries have nothing to do with our world, but occasionally something very useful comes across. And,
you never know when one of the queries is a great fit for a friend.
Before you sign up, read the code of conduct as poor pitching practices get you booted and called
out.
You can sign up
here.
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