campaigns : Campaign Archive

Newsletter 1

February 2010

A Message from our CEO:

It is hard to believe that over a year has passed since we sold our Pharma consulting assets to IMS Health. Our roots in services continue to serve us well in the software game, as many of our core competencies translate directly. Skura strives to drive maximum customer value through our products.

In October 2008, we sold our pharmaceutical consulting business to IMS Health in an asset sale. This allowed us to further invest in the SFX suite of products and solidify our position in the market as a technology company. Since then, Skura launched the industry’s first fully outsourced Channel Mix Optimization solution, gained new customers in medical devices and high technology, and now leads the market in pharmaceutical CLM.

With our early success with SFX in the pharmaceutical industry, Skura gained recognition from leading analyst firms such as Gartner group, and also acquired five of the top ten Pharma companies as customers.

Long gone are the days when SFX was considered “too integrated to Siebel”. Today SFX is successfully integrated with Salesforce.com, Outlook, Dendrite, Veeva, Oracle on Demand and of course Siebel. And we have more up our sleeves this year! This includes tight integration with a few more household names (we can’t get too specific). However, one is a three letter word; starts with S and ends with P.

Skura manages to lead the market through innovation as we compete in a pharmaceutical vertical with one competitor who is aged and litigious, and another who is more of a banana-bruising middleman. With the SFX cloud solution, we bring this technology to new verticals, and expect to take on more Web 2.0 type companies that rival in these spaces.

Through innovation, a fresh approach, and further investment in the SFX technology, you will see Skura lead the way in Content Meets Customer EVERYWHERE!

- Chris

What Should Marketers Look For In A CLM Provider?

Marketers should be looking for a software partner who is maximizing on the technologies available and continuously looking to enhance the sales rep and customer interactions.

At SKURA our vision statement is “Where Content Meets Customer.” We achieve this by our continual improvements of the customer experience, and our use of the latest technologies as our foundation. The components of our foundation are modular and designed with a Web 2.0 architecture that allows a full participation in the cloud.

Outside of the traditional face to face sales interactions, cloud based sales allow real time connectivity with customers on their own time. These dynamic cloud based sales collaborations are the foundation that make your information more accessible, and improve sales reps interactions with their clients. As technology deepens it’s day-to-day impact, companies will have to embrace it and continually improve the way they interact with clients.

Once the sales call (Face to Face or Cloud) is complete then you must provide your sales force with the most effective tool to capture data. Up to this point in time many CRM providers required a manual entry of data into their system, which was extremely slow and usually resulted in incomplete data captures or no data at all. SKURA has significantly improved the overall data capture methods through our patented software. We automated the capture process and the connectivity with your existing CRM provider.

CLM focuses on the data and they way it is effectively used in the measurement of a core strategies impact. As pressure regarding accountability with marketing spend grows on brand managers, it is critical for them to evaluate each element of their promotional strategy. They must allocate the resources appropriately to maximize on returns for each dollar spent. Predictive modeling is the next evolution in effectively using the captured data.

Our new ROI based CMO (Channel Mix Optimization) solution enables the user to optimally allocate valuable sales and marketing resources to meet your corporate goals and objectives. Our revolutionary predictive modeling tool not only helps you to effectively measure the impact of your promotion but also maximize ROI on your other promotional channels. Our predictive modeling tool will give your reps insight into the most relevant content for the particular client.

At SKURA, “Content Meets Customer” regardless of media type or customer definition. Our goal is to maximize our clients’ marketing and sales communications by aligning the appropriate content to each of their customers.

Read More!

What is Closed Loop Marketing?

Closed Loop Marketing is a “game changing” strategy and business process that “closes the loop” between marketing, sales and customers. Closed Loop Marketing measures the results of marketing and sales campaigns by tracking and acting on the responses of targeted customers.

Simply put, customer feedback on marketing messages delivered by the sales force can be analyzed and subsequent messages adjusted for improved results on the next detailing visit. Predictive modeling technology is the key component used at the analysis stage to guide brand managers on what messages will have the best results.

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