Issue no.1 Oct. 2007
In This Issue What is Speak?    Sherpa Says    Brand Personality    Ask La Visual    Qtips

Hello La Visionaries,

Along with the long awaited La Visual re-brand comes SpeakTM, our premiere inbox publication! Dont' fret, this is not a solicitation, it's a way of giving you relevant resources and trade secrets in one convenient 

newsletter. It's tailored exclusively for you, our friends and clients. During the re-brand we've not only done a complete overhaul of our website, we've expanded our offerings in order to serve you more efficiently. At La Visual we love great marketing and design - we know you like them too - because it grows your business. That's why we're sending Speak to you. We have marketing news, insights, articles & design suggestions that we'd like to share with you. We hope you can use this newsletter as an honest and healthy resource in the growth of your business. Stick around and see if it's useful to you or better yet send us your feedback so we can better serve you through Speak. Additionally, we'd like this newsletter to brighten up that often dark and dismal day at work with fun stuff like giving away free iPods and our random video post, coming later this year. By the way, you've all been entered to win a free iPod Nano just for being on the first campaign list! Enjoy, and be sure to forward this to your associates and add us to your address book.

 

FYI: We never spam or violate privacy, so if you think this is a waste of your time please feel free to opt out below.

 

The Performance Interviews
ValueClick Media just launched

a great online resource. Whether you're a marketing director, business owner or advertising tycoon, there

is a little something for everyone. Here's how it works. The site houses up to 74 interviews with todays top ad execs, business gurus, and trend analysts. Each interviewee shares what 'performance' means to online business and how it's shaping our future. It's a superb resource for you and your company. Visit it, bookmark it, email it to a friend! By the way, did we mention we built the site? Enjoy!

 

                                        Visit the Site

NinjaMailTM - Your Secret Weapon
Why is direct mail dead? Because your hard-spent budget is wasted on junk mail that is trashed. Little results and no tracking. How do you know who looked at it? Did anyone care? Was your mail piece just an exercise in futility?  

                                Learn More

Web Advertisers Still Rely on Print to boost Traffic and Sales!

With the cost of Web ads soaring as more big companies advertise online, [many] Internet companies [are] moving some of [their] ad budget away from online banners and paid search ads and back to more traditional media like television, radio and print. 

 

                                       Read Article

La Vocé is email marketing at its finest!
What is Speak?
Speak is for you. It's a way of providing you (our friends & clients) with valuable resources for improving your marketing communications. It's been awhile since we've heard from some of you. So don't be shy to give us your feedback. Let us know if this is something you'd like to see 3 or 4 times a year. Cheers, and enjoy!
"Sherpa Says"

You will lose around 80% of leads if you require a user to login before receiving free resources from your website.*

 

*Marketing Sherpa, Aug. 2005 

Brand Personality

La Visual Article #1
Brand is a very tangible element of business that is often overlooked or left to fend for itself. It can be the very reason people buy from you or the reason why they don't...

 

By Tuck Ross    Download Article

Just Ask La Visual

What is Marketing?
Is there a really complete answer to this? Most have used textbooks and hard covers to define the question, but the answer isn't that simple. Or is it?

 

By Tuck Ross    Download Article

Quick Tips

Is Black Really Black?

Ever notice how the last freelancer you hired didn't print the best piece? Or worse, maybe you didn't notice but your customer did. Well we've got a Quick Tip for you. When printing your blacks in 4 color process use: C=30 M=30 Y=30 K=100. It develops a much more consistent and rich black than 100% black. 


More Resources

La Visual Home

What We Do

Philosophy

Approach

Projects

Praise

Products

Leadership

Press

RSS Archive

Contact


© 2007 La Visual, Inc. All Rights Reserved
email us or visit us at lavisual.com | manage your preferences here
If you wish to be removed from this email list and you despise our letters please opt out here.