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Hello La Visionaries,
Along with the long awaited La Visual re-brand comes SpeakTM,
our premiere inbox publication! Dont' fret, this is not a solicitation, it's a way of giving you relevant resources and trade secrets in one convenient
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newsletter. It's tailored
exclusively
for you, our friends and clients. During
the
re-brand we've not only done a complete overhaul of our website, we've expanded our offerings in order to serve
you more
efficiently. At La Visual we love great marketing and
design -
we know you like them too - because it grows your business.
That's why we're sending Speak to you. We have marketing news,
insights, articles &
design suggestions that we'd like to share with you. We hope you can
use this newsletter as an honest and healthy resource in the growth of
your
business. Stick
around and see if it's useful to you or better yet send us your feedback
so we can better serve you through Speak. Additionally, we'd like this
newsletter
to brighten up that often dark and dismal day at work with fun stuff
like giving away free iPods and our random video post, coming later
this year.
By the way, you've all been entered to win a free iPod Nano just for
being on the first campaign list! Enjoy, and be sure to forward this to
your associates and add us to your address book.
FYI: We never spam or violate privacy, so if you think this is a waste of your time please feel
free to opt out below.
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The Performance Interviews
ValueClick Media just launched
a great online resource. Whether you're a marketing director, business owner or advertising
tycoon, there
is a little something for everyone. Here's how it works. The site houses up to 74 interviews
with todays top ad execs, business gurus, and trend analysts. Each interviewee shares what 'performance' means to online business and how
it's shaping our future. It's a superb resource for you and your company. Visit it, bookmark it,
email it to a friend! By the way, did we mention we built the site? Enjoy!
Visit the Site
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NinjaMailTM - Your Secret
Weapon
Why is direct mail dead? Because your hard-spent budget
is wasted on junk mail that is trashed. Little results and no tracking.
How do
you know who looked at it? Did anyone care? Was your mail piece just an
exercise in futility?
Learn More
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Web Advertisers Still Rely on Print to boost Traffic and Sales!
With the cost of Web ads soaring as more big companies advertise
online, [many] Internet companies [are] moving some of [their] ad
budget away from online banners and paid search ads and back to more
traditional media like television, radio and print.
Read Article
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What is Speak?
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Speak is for you. It's a way of providing you (our friends & clients) with valuable resources for
improving your marketing communications. It's been awhile since we've heard from some of you. So don't be shy to give us your
feedback. Let us know if this is something you'd like to see 3 or 4 times a year. Cheers, and enjoy!
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"Sherpa Says"
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You will lose around 80% of leads if you require a user to login before receiving free resources
from your website.*
*Marketing Sherpa, Aug. 2005
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Brand Personality
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La Visual Article #1
Brand is a very tangible element of business that is often overlooked or left to fend for itself. It can be the very reason people buy from you or
the reason why they don't...
By Tuck Ross Download
Article
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Just Ask La Visual
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What is Marketing?
Is there a really complete answer to this? Most have used textbooks and hard covers to define the question, but the answer isn't that simple. Or
is it?
By Tuck Ross Download
Article
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Quick Tips
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Is Black Really Black?
Ever notice how the last freelancer you hired didn't print the best piece? Or worse, maybe
you
didn't notice but your customer did. Well we've got a Quick Tip for you. When printing your blacks in 4 color process use: C=30 M=30 Y=30 K=100. It
develops a
much more consistent and rich black than 100% black.
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More Resources
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