Jon,
BtoB Magazine, in response to many comments like Mr. Bernanke's and a softening economy, surveyed business and
found that over 48% of B-to-B companies are shifting money toward more efficient, measurable, and affordable web marketing.
As an Enthusiast client, you are ahead of the curve and already get this.
Direct Mail vs. Email: More Opportunity In Tough Times
One
case
study comparing Direct Mail to Email Marketing showed a $3981 difference in cost-per-lead. This is a
huge number and should make you think twice about your next mailing if email marketing is not part of your mix.
Would
you
like to setup a test for your next mailing so you can see whether your results follow the same pattern?
Additionally, Search Marketing is an untapped opportunity for many businesses. 54% of Internet users use search
engines daily, often in the middle of the night. If these users find your site, they will give you their attention and if done right their
dollars.
Along the journey, there will be bulls and bears that require some course correction and additional insight.
Enthusiast is hear to help you benefit from these trends.
Learn how to reach more searchers with a Free Search Engine Equity Score &
Report.
Get current data on your opportunity and how to improve Search Engine Equity with an AudienceDNA Report.
