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A Note from Kinesis

Kinesis announces the launch of our new website! It has more information and is easier to navigate compared to our former site. We are also very excited about our design portfolio created with our Kinetic Viewer tool. Drop in and take a look!

To Sell More, Define Your Niche

You may think selling to the widest possible pool – trying to be all things to all people – is your best chance to succeed. Unfortunately, this approach is limiting your ability to make money and attract customers.

Define your niche, including your target audience! A well-defined niche will make your marketing more cost effective and your business more profitable. By choosing a specific niche, your services are clear and precise. It is easier for clients, prospects, and referrers to understand and remember what you offer. And, it becomes simpler for you to become the expert at what you do.

Here are the advantages of defining a niche and a specific target audience:

You will know exactly where to advertise.
You can optimize your website so that your niche market can easily find you.
You can create advertising and promotions that appeal specifically to your target market.
You’ll know exactly what your target audience views as challenges, so you’ll be able to more easily develop products and services to solve these problems.
You can learn everything about your target audience – allowing you to position yourself as the expert in your industry.
You'll know how to network with your target audience because you will know the conferences, trade shows, and/or seminars they attend.

Action Item: Begin by clearly defining your target audience: their preferences, education, age, income, gender, hobbies, geographical location, marital status, and so on. Build on your interests, passions, and experience. Delineate your niche based on the customer type you serve and the services/products you provide.

Hugs and success,

Wendy Maynard and the Kinesis Team