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About
Tips
Network for Good's Nonprofit Marketing & Fundraising Tips is a
semi-weekly newsletter with information for any nonprofit looking to
generate results through smart fundraising and marketing.
About
Network for Good
Imagine what the world would be like if every time you were inspired to
help someone or something, you could -- with just a few clicks of a
mouse, anywhere online. That’s the mission of Network for
Good. We make it as easy to donate and volunteer online as it is to
shop online, and we make it simple and affordable for all nonprofits,
of any size, to recruit donors and volunteers via the Internet. Visit www.networkforgood.org
to learn more.
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Welcome to This
Week's Fundraising & Marketing Tips
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Conquering the Potato Chip
(Or, How to Get Your Board and Administrators on Board with Marketing)
In anticipation of our next Nonprofit 911, we’d like to share some words of wisdom from our speaker Tiffany Meyer about conquering the potato chip. (No, this is not a tips article about diets!)
Enjoy!
Conquering the Potato Chip
For many grassroots and cause-oriented nonprofits in particular, the term "marketing" can conjure up what I call the "potato chip syndrome"- people trying to sell me something I simply don't need just for the sake of making money. The discomfort arises because it puts a nonprofit leader's values in question: "I'm here to make a difference in the world, not to make money."
If you struggle obtaining buy-in for your marketing program budget, just sharing the cold hard facts about potential financial results may not be enough.
It's time to a take a different approach by putting these five keys to action. Buy-in begins with a shift in perception - starting with the potato chip:
- Key 1: Shift perception - Marketing is our friend
- Key 2: Deliver efficiency
- Key 3: Start with needs
- Key 4: Stay flexible, yet focused
- Key 5: Communicate results as impact statements
Keep reading for explanation and examples!
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Nonprofit 911 Call:
Making Every Dollar Count:
Keys to Develop a Results-driven Marketing Plan
Develop
a Results-driven Marketing Plan and Consistently Get the Results Your
Organization Needs
August 19, 1 p.m. EDT
Have you ever struggled to create a PRO-active
marketing or public outreach program? Is obtaining board buy-in for
your marketing program budget an upward battle? Do you wear multiple
hats and want to be sure you’re making the most of your
limited resources? Then this introductory teleseminar is for you.
Author and president of Numa Marketing, Tiffany Meyer,
introduces the keys to creating a results-driven, pro-active marketing
or outreach program that makes every dollar count. Learn the basic
components of a simple, Results-driven Marketing Plan that serves as
your ally to obtain buy-in, keep your program focused, aid you in
selecting the most effective marketing tactics, and get results like
increased revenue, donors, improved brand awareness and more. We will
also pick five registrants to win a free copy of Tiffany's book!
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Nonprofit 911 Call:
Your Donors Are Online; Are You There to Greet Them?
A Rookie's Guide to Online Fundraising
August 26, 2 p.m. EDT
You’ve waited long enough. You’ve hidden under your desk and behind file folders for too long. It’s time to take the plunge.
It’s time to start raising money online.
After the great response we had back in April to this training call, we're reprising our "intro to online fundraising" to get you over the hump of indecision and intimidation about whether to begin raising funds online. What you can expect:
- A live demonstration of DonateNow—Network for Good’s online donation processing service
- 10 tips for marketing your nonprofit organization online
- A case study from a fellow nonprofit who will explain the “before and after” of their experience with DonateNow and their online fundraising campaign
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Our "Education" Category Free Promotion Winner !
At the beginning of the summer, we told you that we'd like to invite nonprofit organizations to submit (in 91 words or fewer) a description of how they are using the Internet in a unique/powerful/clever way to fundraise and/or market online.
Thanks to all of our nonprofits in the Education category who submitted fantastic entries!
Our winner is... Discovery Museum at the Powerhouse! Currently under development, the museum will include an interactive science and energy center for all ages. According to their nomination, this expansion project of the Children’s Museum of Durango:
- Is working to develop a live-action “webisode” series to tell the story of a bunch of kids who tire of waiting for the grownups to open the Powerhouse. This series provides both education and entertainment via the Web.
- Increased their email mailing list by 25 percent since the beginning of 2008 to distribute “The Circuit,” their e-newsletter.
- Raised thousands of dollars this year through their strategically placed donate button.
Want to be featured here? Send us your 91 words! These are the nonprofit-organization categories yet to be awarded:
- Arts, Culture and Humanities
- Health Services
- Social Justice
- International Relief and Development
- Religion/Faith-based
- Animal-related
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Win a $50 Good Card: The Summer 2008
Giveaway!
Here's how it goes:
- You receive and enjoy this
newsletter. (If the latter isn't true, let
us know
how to improve!)
- You click that little envelope at
the top: Send this to a friend.
- Your nonprofit friend receives Tips
Weekly. He or she reads and enjoys.
- He or she may even subscribe!
- Just by forwarding this newsletter,
you'll be entered in our monthly Good
Card (a gift card for charity) drawing. Forward each week's
newsletter, and you'll have four times the chance of winning!
- Everybody wins--and who doesn't
like to win?
(No need to tell us you forwarded the message--we can tell. We're
sneaky like that.)
And Our July Winner Is...
Jenna Wachtmann, Community Employment and Development Coordinator, of the Mary Rigg Neighborhood Center in Indianapolis, Indiana! Congratulations!
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