If You Aren't Hearing "No" To Your Proposals, You Aren't Charging Enough...

ANNOUNCEMENTS FREE WORKSHOP!   OCTOBER 19th, 2006! This introduction to Reality MarketingTM will give you a new perspective on how to market your company. You are not a Fortune 500 company, so don't advertise like one! This workshop will show you effective techniques for marketing your company including unique discussions on "The Blue Red Test", "The Purple Cow", "The Scratch Out Drop In Test" and building a powerful "Marketing MachineTM". This might possibly be the most effective time you'll ever spend on marketing your company. Register Now!

Can You Charge More For Your Services? In a word, yes! Under charging is chronic among professional service business owners, particularly women. But how do you know for sure? Here are five clues (plus a bonus clue) that will tell you, clear as day, if you can comfortably and easily charge more, starting now. Clue #1 You have no time to market because you're too busy serving clients No ifs, ands, or buts, if you're busy then it's time to raise your fees. Be prepared to lose the bottom 10 percent of your clients, which is a good thing! Why? Because you'll make room for more profitable clients, and the marketing it takes to stake your claim as the expert you are! (I'll write more about this in an upcoming article soon). Clue #2 Your prospective clients compare you to someone else If your clients are price shopping then... Click Here To Finish Article Are You Ready to Move "Up Market"? Are you working with the same level of client you were a year ago? How about the same type of client as two years ago? If the answer is "yes" then it's time to look at moving "up-market." Moving up-market means you either offer more comprehensive (read, more expensive) services to your existing clients or you up-shift to a higher end clientele. Why? Because the people you work with are a lot like a fish tank...and you're the fish. The bigger the tank, the bigger the fish. For you to build a bigger, higher income business means you need a bigger tank. Here are two key up-market opportunities... Click Here To Finish Article Related Articles Click Here

Lunch & Learn -

TOMORROW

September 14th

Grab your brown bag lunch and dial into another Sqaure 2 Marketing Lunch & Learn.  Enjoy a 15-minute presentation on today's hottest small business marketing topics and then enjoy 30 minutes of questions and answers and experience sharing with the callers.  It's Free!  Information:

• September 14th
• 12:00 pm (EST)
• Access Toll Free From USA: 800-416-4956
  Participant 6751333#
  

5 Marketing Tips To Consider Now:

1. Determine a percentage of gross income to spend annually on marketing.
2. Set specific marketing goals every year; review and adjust quarterly.
3. Reduce response/turnaround time and make reordering easy with reminders
   
4. Appear on a panel at a professional seminar.
   
5. Write a "How To" pamphlet or article for publishing.

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