Dear Angie,
I believe that people work with people they trust.
Therefore, one conscious objective of every marketing effort should be to inspire trust.
And one obvious way is through networking. Here's how:
"One benefit of in person networking is that it allows people to experience you as a person by seeing you in
action - and that's how you build trust.
They learn to trust you by watching:
- how you treat other people
- that you show up on time
- that you help by volunteering
- that you make a point to listen intently
- that you make a point to help others to connect with each other
- that you share resources often and with care
- that you are generally a person with a positive attitude
- that you are looking to give to the group that you are involved with
I loved this list when I saw it in an article by Social Media
Marketing Coach, Zita Gustin. (Read
the whole article here.)
What about you?
- How do you inspire trust in your marketing?
- What type of marketing makes you trust a company?
- And what type of marketing makes you squirm with distrust?
Reply to this message with your answers and I'll do a blog post on the topic in the
future.
Need someone to be accountable to?
The next Feet to
the
Fire Group starts next week and there is one spot open. Let me know if
you're interested.
*************************
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That's it for today.
Ilise Benun
(201) 653-0783
