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Dear Ilise,

I know how tempting it is to take all the work that comes along, even if you have that sneaky feeling that it's not your "ideal" project.

 

That's why, in today's tip, I'm giving you 3 of the 10 reasons to turn down a project:

  1. Unrealistic schedules. The job is yours for the asking but they want it done faster than you've ever done it before.
  2. Major mismatch. Your specialty is quality work but your customer is a penny pincher who treats you like a commodity.
  3. Dangling carrots. Don't be fooled by the promise of lucrative future work "if you'll just do this one job for nothing."

Believe me, sometimes it costs you more to say "yes" than "no."

 

This is from Chapter 9 of my new book, The Art of Self Promotion, where you'll find the other 7 reasons to say "no, thanks." Also, I've recorded Chapter 1 and you can listen to it here.

 

On the same topic, David Baker or ReCourses. had a great article last week called, "Saying No or Caring Too Much About the Wrong Things." An excellent read if you suspect you're one of those who care too much. Read that here.

 

What's new on the Marketing Mix Blog? In case you missed our recent series on the fine art of list-making:
  1. Get Rid of Those Sticky Notes 
  2. Taxonomy is Everything 
  3. Lists as Productive Playtime
Also, see the right margin --> for upcoming workshops and events this Fall, especially our Grow Your Business From Your Desktop Webinar series for designers.

 

That's it for today. 

 
Ilise Benun
(201) 653-0783
2 mentoring slots still open for September 
 
Do you need to get a marketing plan in place for the Fall? It's not too late.
 
Let's talk about how I can help you do that.
 
Take advantage of our complimentary 1/2 hour phone consultation.
 
I promise, it's not a sales pitch. You can ask as many questions as you like and I will give you every idea and resource I can think of.
 
Upcoming workshops and presentations:
 

Happening online -- at your desk -- starting the week of Sept. 17, new Marketing Mentor Groups...

  1. Bi-weekly Marketing Plan Group: if you don't have a marketing plan, this one's for you.
  2. Create Your Web site Now: if you don't have a web site, this one's for you.
  3. Create Your Email Marketing Campaign Now: if you don't have an email newsletter, this one's for you.

Registration deadline has been extended to Monday, Sept 10. Reply to this message about which one(s) you're interested in and I'll reply with details.

 
Webinar series with HOW Magazine - Grow Your Business from Your Desktop. (Already over 100 designers have signed up!)
 
October 10 in NYC
Proposals that Get You the Job: a Hands-On Workshop 
 
Sept. 25 in NYC
 
October 13 in Florida
AWAI Bootcamp
 

Marketing Mentor
PO Box 23
Hoboken, NJ 07030
Phone: (201) 653-0783

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