Book of the Month
As you are probably aware, I am a nerd. More specifically, I am a book nerd. Love the books. My first child's
name? Book Brewer. Okay...that's not at
all true, but don't think that I didn't give it serious consideration.
With that in mind, I thought I'd devote a section of each newsletter to a book that you may find helpful to your and your business....or just
interesting.
This month's book is "Wikinomics"; a somewhat dry, but very interesting read that covers the recent, widespread practice of
collaborative work. Whether
dealing with social websites like Myspace and Facebook, or collaboration on major projects like Linux....this book discusses in detail how companies
that hold their secrets close and don't open themselves up to outside help are DOOMED in today's economy.
The book really made me say "hmmmm" more often than not, and puts a completely new spin on what it means to "run
a company". Anything that challenges the traditional mindset is cool in my book, and worth a read.
