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A Case Study:
Getting the word out ... intelligently, and
inexpensively
Client's situation ... Ross and Ross are established, well-respected attorneys,
located on Massachusetts' North Shore, in Ipswich.
They had never done any advertising or self-promotion,
and wanted a simple, easy, fairly inexpensive and appropriate
way to increase their visibility in their local
area.
How we helped ... We learned that The Ipswich Chronicle - a weekly paper - offered front-page advertising space in small blocks. We
created this clean, simple and professional ad which runs
every other week and functions as a "billboard" for Ross and Ross. The headline directly addresses any possible prospect - individual or
corporate - who might have something to discuss with an attorney. Do you have a marketing opportunity,
idea or even a problem you're struggling with? Would you like
to talk it over with a helpful, friendly, independent advertising professional to see if there's a practical solution? Call me, Patrice
Robertie, at 781-643-2928 or send an email to patrice@acornadvertising.com.
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Wise Words/Quick Tip "Far more people will see your ad than will see you or your place
of business. Their opinion will be shaped by your ad."
Jay Conrad Levinson, from Guerrilla Marketing ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
In A Minute:
Advertising Problem, Practical
Solution© is published on the first Friday of every
month by Patrice Robertie, Acorn Advertising LLC, P.O. Box 750087, Arlington, MA 02475 (781) 643-2928 patrice@acornadvertising.com
Do you know someone you think we could help? Feel free to forward this to a colleague or friend! |