RACING FANS TO GET ROC EXCITEMENT VIA MOBILE PHONE

Media information: test

Live streaming of all The Race of Champions action will be made available to fans worldwide through their mobile phones thanks to Enede.com.

The company is a leading provider in mobile applications for motorsport and entertainment events making it the perfect partner for The Race of Champions, which will see the world’s best drivers go head-to-head in front of 80,000 fans at Wembley Stadium.

Enede.com’s technology will deliver The Race of Champions to mobile phones across Europe and globally with live streaming, digital multimedia and competitions.

The ROC 2006 drivers

Fans can look forward to seeing star drivers from the world of Formula One, NASCAR, World Rally, touring cars and Le Mans battle it out at the 16 December event, which will see Wembley Stadium transformed into a tarmac race track.

“The Race of Champions is such a dynamic and exciting event, it fits perfectly with our platform,” said Donald Leahy, founder of Enede.com. “With drivers like Michael Schumacher, Jenson Button, Heikki Kovalainen, David Coulthard and NASCAR Champion Jimmie Johnson racing in this completely unique environment, there’s going to be massive demand from sports fans worldwide!

“It’s great that the UK will host the event for the first year, but we want to make sure the rest of the world doesn’t miss out! After all, there are only 80,000 places and I gather they’ll be gone before much longer.”

Reigning NASCAR Champion Jimmie Johnson

Enede.com will launch a WAP portal for fans to view The Race of Champions information leading up to the event including live in-car footage from The Race of Champions.

“The deal with Enede.com is a first for us,” said Fredrik Johnsson, President of event organisers IMP. “It’s going to really enhance the event, which has so much to offer fans. People who follow the action through their mobiles will get a few exclusives so it’s definitely worth signing up!”

ENEDE.COM markets products and events to a worldwide audience utilising mobile, online and community platforms to give a unique user experience. To pre-register for The Race of Champions - enede.com experience please visit www.enede.com

Notes to editors

The ROC was created in 1988 by Fredrik Johnsson and the world’s best woman rally driver Michèle Mouton.

The premise is simple: using identical equipment and track, drivers can prove themselves based on talent alone. The drivers compete in a series of knockout heats in their own division to determine their class champion. Then, in a shoot-out to determine who is the master of motorsport, the winners go head-to-head in a super final. The victor is awarded the title “The Champion of Champions”.

Drivers confirmed for 2007 include:

• Seven-time Formula One World Champion Michael Schumacher
• Formula One star Jenson Button
• Reigning World Touring Car Champion, Andy Priaulx
• Red Bull Racing’s David Coulthard
• Scuderia Toro Rosso’s Sebastian Vettel
• Four-time Champ Car Champion Sébastien Bourdais
• Seven-time Le Mans winner Tom Kristensen
• Two-time DTM Champion Mattias Ekström
• Reigning NASCAR Champion Jimmie Johnson
• Eight-time X-Games Champion Travis Pastrana
• Double World Rally Champion, Marcus Grönholm
• Renault F1’s Heikki Kovalainen

This traditional end-of-season showdown attracts spectators from across Europe. For three years the event, held at the Stade de France in Paris, has attracted well over 50,000 spectators each year.

Action from the Race of Champions 2006 was broadcast in over 200 countries and watched by more than 186 million viewers.