You are invited to a complimentary webcast on Brand Strategy.
Your brand is the entire experience your prospects and customers have with your company. It's what you stand for, a promise you make, and the personality you convey. And while it includes your logo, color palette and slogan, those are only creative elements that convey your brand. Instead, your brand lives in every day-to-day interaction you have with your market.
The webcast will cover how to:
- Audit your current brand
- Confirm your value proposition
- Define your brand strategy and architecture
- Develop your brand story
- Develop your operational requirements
Learn more about your brand strategy in a 45-minute webcast, led by Jennifer Farrington, owner of Palmer-Farrington, a marketing consulting firm, on Wednesday, May 2, 2007 at 1PM EDT.
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